ROI vs. ROAS: Which Is the Best Metric for Ad Campaigns?
When it comes to ad campaigns, tracking success is crucial. However, the multitude of metrics available can be confusing. Two commonly used metrics, ROI (Return on Investment) and ROAS (Return on Ad Spend), each serve unique purposes. This guide explores the difference between ROI and ROAS, their respective roles, and how to decide which is […]
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